The People's Horse!
OUR BIG IDEA
Racehorses have long belonged to nobility and the fabulously rich.
We've changed that with The People's Horse, our historic campaign to crowdsource a racehorse.
For the first time, you can own a share of a thoroughbred for a micro-fraction of the price. Best of all, our stallion is none other than California Chrome, the greatest underdog champion in racing history.
THE CHROME REVOLUTION
California Chrome was a rags-to-riches champion, rising from humble origins to win the biggest races.
He's now looking to breed a successor—and for the first time in racing, we all have a chance to be part of his legacy.
Members will help pick our mare, visit our foal on the farm, and sip plenty of Bourbon with us as we raise our horse together.
Founding membership starts at only $100. To welcome you to our barn, we'd like to share a special one time offer. Enter TRUEHORSE at checkout today, and receive 20% off any membership plan.
I WANT A HORSE!